On BU$I₦£$$ DIG£$T this morning, November 23, 2021
*NIGERIA BUSINESS ENVIRONMENT CAN KILL YOUR PASSION*
“PASSION IS GOOD, BUT YOU NEED MORE THAN PASSION”
Passion is a feeling of intense enthusiasm towards or compelling desire for someone or something. Passion can range from eager interest in or admiration for an idea, proposal, or cause; to enthusiastic enjoyment of an interest or activity; to strong attraction, excitement, or emotion towards a person.
I have opined severally that PASSION is like starting power, you will need a higher level of desire which is more than passion which I call staying power.
Many endeavours have failed because PASSION was overhyped and the needed staying power not activated.
So if passion is not enough, what is enough?
There is need for a heavy measure of grit, zest and patience in hardwork in that direction.
An incredible dose of diligent consistency and faith in a positive outcome(Mission, Vision, Ambition) to keep going is also needed. Even with these, the outcome, may not be favourable, at this point passion must have died.
Like Stephen Covey said, begin with the end in mind, means that the end result should be the driving force along the way to the pinnacle.
The terrain of Entrepreneurship in Nigeria is so challenging that it will kill your passion before you arrive the destination.
Another encouragement is seeing those ahead who have remained steadfast in the work, that should also encourage one to keep eyes on the ball.
The next time you lose passion, remember that you are in Nigeria and think of the end result of impact the process will produce.
_If you learnt anything from this, kindly share with someone out there._
_*Dr. Emmanuel Idenyi Shaibu*_
_animn, ace, f.hcd, f.dss, m.frcn, fimc, cmc, cms, FAiPA, DPA, ACCrFE_
The Millennium Entrepreneur!