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Business Digest December 3, 2021

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On BU$I₦£$$ DIG£$T this morning, December 3, 2021

It is important you know whether or not you can generate income within a specified period of time to meet expenditure need. This is indeed a measure of your Personal Liquidity Capacity(PCC).

The festive season is here and the propensity to *SPEND* is usually higher than the propensity to *EARN,* therefore, if you know that you are below average in attracting money or generating income to meet the “January Expenditures Level” you should watch your spending level.

Because demand is usually high this period, prices will rise for alot of items, but these prices will not drop so fast in January or February in the new year for most of the items.

This is however, coming as an advisory to those who care to listen, but then if you are of the school of thought that believe anything goes and the future will cater for itself, then this may not be for you.


That you can pay for something doesn’t mean you can afford it, that you can afford it doesn’t mean you need it, that you think you need it doesn’t mean it will meet your need”-Dr. Emmanuel I. Shaibu.

_If you learnt anything from this, kindly share with someone out there._
_*Dr. Emmanuel Idenyi Shaibu*_
_animn, ace, f.hcd, f.dss, m.frcn, fimc, cmc, cms, FAiPA, DPA, ACCrFE_
The Millennium Entrepreneur!

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About the author

Emmanuel Idenyi Shaibu Esq. (f.hcd)

Emmanuel Idenyi-Shaibu Esq. is known as The Millennium Entrepreneur. A well sought Public Speaker and Trainer in Strategic Business Re-positioning, is a graduate Of Marketing, Global Consumer Marketing, Financial Management, a Chartered Marketer, Chartered Economist, Chartered Human Capital Development expert, Seasoned banking professional, an Entrepreneur, Investor and Business Owner. He is married to one female wife and blessed with lovely and lively children.

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