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Business Digest July 9, 2021

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On BU$I₦£$$ DIG£$T this morning, July 9, 2021

This even now truer than ever before.

Some promotional and marketing messages are just turn off. PERIOD!!

If you must hit the target, right from ideation, process and delivery it must be deliberately on point.

The items to be used, the personas, the grammar, syntax, spellings, semantics, all must communicate your intentions without being subjected to ambiguous interpretation so that Selling can take place.

Just a one off promo or advert will not do the magic. Statistics has it that it takes 160 impressions to make a purchase decision.

…and you just advertise for a week and stop, you just send few messages and you think people will respond.

The buyer is waiting for establish an emotional connection before he or she can part logically with his money.
KNOW THIS, AND KNOW PEACE as you keep Marketing and Promoting!!

_If you learnt anything from this, kindly share with someone out there._
_*Dr. Emmanuel Idenyi Shaibu*_
_animn, ace, f.hcd, f.dss, m.frcn, fimc, cmc, cms, FAiPA, DPA, ACCrFE_
The Millennium Entrepreneur

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About the author

Emmanuel Idenyi Shaibu Esq. (f.hcd)

Emmanuel Idenyi-Shaibu Esq. is known as The Millennium Entrepreneur. A well sought Public Speaker and Trainer in Strategic Business Re-positioning, is a graduate Of Marketing, Global Consumer Marketing, Financial Management, a Chartered Marketer, Chartered Economist, Chartered Human Capital Development expert, Seasoned banking professional, an Entrepreneur, Investor and Business Owner. He is married to one female wife and blessed with lovely and lively children.

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