On BU$I₦£$$ DIG£$T this morning, May 27, 2021
*EVERY BUSINESS SHOULD BE A GIVING BUSINESS*
Experience has shown that as much as you want to post profit from business endeavour, there must be something you are giving back to the society for FREE at every point in time.
Some call is CSR, some call it other names, but whatever name it goes by, it should be obvious that you are always mindful of helping the society.
For example, Business Digest has been in FREE circulation since February, 2012 and I have received tremendous feedback on those learning from it.
On several occasions, I have received feedback that I am giving too much information on Business Digest and that people will not want to attend my paid session.
It gladdens my heart that someone can get so much value from what we do daily to the point of saying so.
Every time we have hosted training, we have given FULL Scholarship to someone who truly needs, but cannot afford it.
Business Digest remains a go-to-market strategy for us and it will still go out free at no cost to you.
We have gotten massive paid gigs using Business Digest as a springboard to bigger deals.
Tomorrow, I will share the difference between Value Proposition as a Marketing Tool and Full Content of the Module.
It is a strategy in Marketing that can be learnt.
_If you learnt anything from this, kindly share with someone out there._
_*Dr. Emmanuel Idenyi Shaibu*_
_animn, ace, f.hcd, f.dss, m.frcn, fimc, cmc, cms, FAiPA, DPA, ACCrFE_
The Millennium Entrepreneur